At Sofa Club, we’ve always believed great
design belongs at the heart of culture. This London Fashion Week, we brought that belief to life by collaborating with Daily Paper for their highly anticipated After-Hours LFW Party in Soho on Thursday 19th February.

Where Fashion Meets Interior Design

As guests gathered in the heart of Soho during London Fashion Week, our iconic Marylebone sofa took centre stage.
Reimagined as an intimate interview setting, the piece seamlessly blended contemporary British interior design with cutting-edge fashion culture.

Throughout the evening, the Marylebone became more than just a sofa. It became a hub for conversation, creativity and
connection. A place where ideas were exchanged and culture unfolded in real
time.

Conversations That Matter

In an exclusive series of interviews, British Fashion Council’s Toni Blaze joined the founders of Daily Paper on the Marylebone to discuss the evolution of fashion, the importance of community, and the cultural movements shaping today’s industry.

The setting couldn’t have been more fitting. With its signature blend of comfort, craftsmanship and modern British design, the Marylebone provided a refined yet relaxed backdrop for meaningful dialogue.

The Sofa Club team also sat down with influential voices from London’s creative scene, including Snoochie Shy and RV.
Their conversations captured the raw energy and authenticity that define both the city and the moment.

Beyond Interiors: Designing Cultural Spaces

This collaboration marks another step in our commitment to embedding Sofa Club within the cultural moments that matter. By aligning with Daily Paper, a brand celebrated globally for its community-driven
ethos, we continue to strengthen our ties to fashion, music and contemporary culture.

As Iliana Olymbios, PR Representative at Sofa Club, shared:

“Our presence at London Fashion Week highlights Sofa Club’s evolving role beyond interiors. We’re proud to partner with brands like Daily Paper that share our passion for community, creativity and cultural expression.”

From Living Rooms to Runways

The Soho after-party showcased the vibrancy of London Fashion Week, but it also highlighted something more. Sofa Club
designs aren’t confined to living rooms. They belong in the spaces where culture happens: backstage, front row, after-hours and everywhere in between.

As we continue to expand our cultural footprint, one thing remains constant. Our commitment to craftsmanship, community and creating spaces where stories are told.

Because great design doesn’t just furnish a room. It frames the moment.