At Sofa Club, we're always looking beyond interiors to what inspires
modern living. From fashion and culture to wellness and design, our latest
launch brings together everything we love about contemporary lifestyle trends
in one statement-making piece.
Introducing the Matcha Sofa, our first-ever sofa in a rich matcha
green hue.
To celebrate the launch, we partnered with cult-favourite London café HOW Matcha, taking over their
beautiful Notting Hill space for a day dedicated to design, creativity,
community and, of course, matcha.
A Fresh Take on Sofa Design
Known for our collection of timeless neutrals and elevated essentials,
the Matcha Sofa marks an exciting new direction for Sofa Club. Inspired by one
of the most talked-about lifestyle trends of the moment, the new colourway taps
into the growing connection between interiors, fashion and wellness.
As homes increasingly become an extension of personal style, we're
seeing more people embrace colour, individuality and self-expression in their
interiors. The Matcha Sofa is designed for exactly that.
Bringing the Matcha Movement to Life
For one day only, HOW Matcha was transformed into the ultimate Sofa Club
destination. Guests enjoyed complimentary matcha drinks while experiencing the
new sofa in a setting that perfectly captured its inspiration – fresh, calming
and effortlessly stylish.
The event welcomed a fantastic mix of creatives, entrepreneurs,
influencers and tastemakers from across London, all coming together to
celebrate the launch and explore the relationship between home, culture and
personal style.
Conversations, Community and Culture
More than just a product launch, the day was centred around meaningful
conversations and inspiring connections.
Guests enjoyed a series of talks from leading women in business, sharing
insights on entrepreneurship, brand-building and innovation. Throughout the
day, DJ Charlotte de Carle kept the energy high with a soundtrack that brought
the space to life and created a vibrant atmosphere from morning through to
evening.
More Than a Sofa
"The Matcha Sofa is our response to a generation of consumers who
see their homes as an extension of their personal style," says Iliana
Olymbios, PR & Partnerships Manager at Sofa Club. "Partnering with
HOW Matcha felt like the perfect way to bring that vision to life."
As consumers continue to seek interiors that reflect their personalities
and lifestyles, we're committed to pushing beyond traditional furniture retail
and creating experiences that connect design with culture.
The Matcha Sofa launch is just the beginning. As we continue to explore
innovative partnerships and culturally relevant collaborations, our mission
remains the same: bringing fashion home and inspiring a life lived in style.
Discover the Matcha Sofa
Bold yet calming, trend-led yet timeless, the Matcha Sofa is designed
for modern homes that aren't afraid to make a statement.
Because sometimes the next big trend doesn't belong in your cup, it
belongs in your living room.
